Online shop benefits.
Are you considering starting on online business, or expanding your physical store to online?
Have you suffered due to the COVID-19 pandemic? One positive to come out of the pandemic is that many people have now changed the way they spend - and this is set to stay!
Over the past 10 years or so, we’ve seen a huge increase in online sales, and of course, with the COVID-19 pandemic, online has been the only source of income for many retailers - with most, seeing a huge spike in sales.
If you didn’t have an e-commerce platform during this period, you may very well have suffered.
Get paid instantly.
By using e-commerce, you have the ability to process transactions instantly depending on which payment processor you use.
Payments can literally be cleared into your account within just a few seconds, all without you having to anything.
Boost your sales.
As mentioned above, if you have a physical store, you’re limited to customers through your door - with an e-commerce website, your customer reach has now expanded immensely, which in turn, allows your sales to increase too.
Reach New Customers.
Every business wants to attract new customers, but with a physical store, this can be difficult. With an e-commerce website, this is no longer a restriction!
As your online customer base grows, and so does the number of customers that would rather purchase online, than ‘pop’ into your store through the front door.
No longer are you limited to customers in your town/city, you’re now able to reach customers across the country, and of course, if you wish, across the globe.
With an e-commerce store, you can even show product prices in the customer chasing currency and have specific shipping options per country too.
Showcase your best sellers.
Have some products that you know sell well? Then you can showcase these on the website.
Want to upsell some products (gloves with a hat for instance)? Then you can upsell the gloves at the checkout, or after a customer has added a hat to their online basket.
If you don’t use an online store, you’re limited to your business hours. With an e-commerce website, you’re open 24/7. Your online store will handle everything, including taking the payments/shipping options.
All you need to do is come in the following morning, package the orders up, and ship them off to your happy customers.
Retarget or Remarket to Customers.
With various methods, including Facebook Pixel / Google Tag, you can offer customers a personalised experience via your website, based on their purchase history.
Based on this history (and via information gained by Facebook / Google etc), you can target new and existing customers with products them may like. You can also specifically target customers that have purchased from you in the past, added a product to their basket, but never followed through with the order, or have purchased/viewed a product / similar product via a different website altogether.
If you have a physical, bricks and mortar store, then an e-commerce platform really would be a great addition. The Internet has revolutionised the way we shop and is such a powerful platform providing a broad awareness of e-commerce websites.
Year on year, there are millions of people searching for products and services every day and as such, online shopping is increasing year on year too and is being seen as a convenient method to purchase products, where making a purchase at any time in the day is becoming the norm.