BRANDING | ECOMMERCE

Eureka Golf / Active

Branding for an existing company, plus branding for a new venture, along with a new 'multi-store' eCommerce application for both.

Eureka Active

For Eureka Active, we wanted the brand to be as clean as the main Eureka Golf brand, but have a clear difference between the two.

Eureka Golf

For the main Eureka Golf brand, we wanted a clean, simple look, using typography only with no icons or symbols.

Testimonial : Graeme Robinson

"Why are you doing this two days before Christmas was Craig's first question when he replied to our email enquiry on December 23rd 2010.

I answered because with this ‘Beast from the East’ I haven’t seen a customer for nearly 3 months here in the North East but they’re still golfing down in the South West and other parts of the UK! Secondly, I want someone who can help, guide, teach, train and is local so you can show us how to do things. As a Golf Professional at a busy Club my strengths lie there.

Our relationship with Craig started there. He rang us, came to see us, found out what we wanted - that was important to us. Other companies that we enquired with emailed us back and ‘told us’ what we should do!
Our brief was to make us a clean unfussy site, look a lot bigger than we were, and he certainly did that.

This is exactly what Craig did, and has done ever since, maintaining, updating and improving the site continually. We now have many more skills and are still learning more, you cannot afford to stand still or you will get left behind in this incredibly fast moving business.

Along the way he also helped rebrand our logo and image to be crisper and more up to date. Craig has also helped assist us with the integration and management of our Social Media channels and advertising.
I can’t recommend Craig highly enough, he is a man of many talents. Employing Craig as our designer was definitely one of our better decisions."

MultiStore eCommerce Website

Along with the rebranding of Eureka Golf and the development of a speperate Eureka Active brand, I'm also developing two new websites - both running via single, multi-store application.

Using the multi-store feature enables Eureka Golf to run more than one store from a single nopCommerce installation. This means, they can host more than one frontend store on different domains and manage all admin operations from a single administration panel..

2020 Covid-19 / Google Updates

2020 has been a challenging year for everyone, but even more so for those businesses that have had to close. On top of that, Google introduced its Core Web Vitals update! What did we do about it?

Core Web Vitals

Even though the website previously performed exceptionally with the 'old' page speed insights, the introduction of the new Core Web Vitals created quite a few headaches.

I set about making large changes to the website / structure / layouts, including a custom, CDN (using a genuine, EurekaGolf sub domain) - the result, from 2844 poor mobile Url's and the same amount, but 'needs improvement' for desktop, to 100% good urls for both.

Google CPC / Facebook Ads / Amazon Integration

Along with the Core Web Vitals work we did, lots of On Page SEO, and Search Console work, we also set about optimising the Google ads / Facebook ads, and again, these began and continued to perform well above expectations.

On Page SEO / Google Products

The website had always been secondary to the physical store, and as such, the client had neglected the website to some degree. This in turn, left us some issues with Google latest update, and generally SEO performance.

Along with the Core Web Vitals work we also did, lots of On Page SEO, and Search Console work to remove product errors / warnings, the website started to preform well above expectations.

2018/2019 - 2019/2020

Side by side comparison of the periods 2018/19 through 2019/20. Nearly a 210% revenue increase over the same period as a result of all of the above work.

Acquisition Comparison

As you can see, with the combined work we did, resulting in a drastic increase in online performance, resulting in a 210% increase in revenue, which translates to a £206K increase in revenue over the previous 2018/19 period.